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| Mark Zuckerberg |
Report says Facebook is testing a system that allows it to make money by placing adverts for other companies on third-party apps and mobile web pages.
The placements, on Apple iOS and Android-powered devices, are based on data held by the social network about users and the links they have "liked".
Meanwhile, the company says it was "a small test" limited to the US.
The firm's stock has risen 23% over the past fortnight, but only after tumbling 54% from its flotation price.
Furthermore, Chief executive Mark Zuckerberg recently said mobile devices were a priority for the firm, but added showing adverts in a separate column alongside a user's news feed on handsets was not an option.
"We've had right-hand-column ads and it's been great, a multi-billion-dollar business," he said at a conference organised by Techcrunch in San Francisco.
"But on mobile, we can't do that. It's clearly going to have to be different."
Source: BBC
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