RIM Opens New Branded BlackBerry Store In Lagos

RIM Partners With Slot Nigeria

 Research In Motion (RIM) the maker of Blackberry smartphones has expanded its presence in Nigeria, and announced the first official Blackberry branded retail store in Lagos.

RIM, in association mobile phone distributor Slot Nigeria, Officially opened the BlackBerry by SLOT store in Nigeria, at Computer Village in Ikeja, Lagos, designed especially to provide Nigerian customers with a first-class,  authentic BlackBerry purchasing experience, including free software upgrades.

The Move makes the expansion of RIM's footprint in Africa from its headquaters in Johannesburg, South Africa, and underlines the company's committment to its partners and customers in one of the world's fastest growing market.

Robert Bose, Regional Managing Director for the Middle East and Africa says, " As the leading smartphone provider in Nigeria and in Africa overall, our customers are our number one priority, so we are very pleased to cement our physical presence with local staff, establish a new legal entity and work with local business partners to expand our retail and customer care across Nigeria."

The BlackBerry solution was first launched in Nigeria in 2006 with carrier partners and leads the Nigerian smartphones market today.

Commenting on the store opening, Robert Bose added, " Today, BlackBerry is sold in about 300 retail stores nationwide. Our strategy is to continue working with local partners to help deliver a strong retail presence and after sales service that will provide our Nigerian customers with the optimal BlackBerry experience."