Guinness Officially Launch SNAPP Drink

 By Sodiq Oyeleke

Unveiling Of Snapp Drink

 At a thrilling and enchanting evening held on 22 September 2012, at the prestigious Federal Palace Hotel, Victoria Island, Lagos, Guinness Nigeria Plc officially launched SNAPP a naturally refreshing apple–flavoured alcoholic drink specially produced for the sophisticated, trendy lady of the 21^st century. 

The Managing Director and Chief Executive of Guinness Nigeria Plc, Mr. Seni Adetu, who unveiled SNAPP to the audience, invited Nigerian women to celebrate their confidence with style. He said, “SNAPP has been introduced into the ready to drink category in response to the increasing demand for an alcoholic drink that appeals to women who want to show their individuality and unique style when out socializing with friends. This is very much in line with Guinness Nigeria’s vision of celebrating life, everyday, everywhere”

Guests who attended the launch savoured the taste of SNAPP and appreciated the naturally refreshing apple taste the drink offers. Charmed by the exclusive launch, guests admired the attractive SNAPP 30cl bottle that comes with a gold and green label which gives it a distinct look of class and style. 

The Marketing Director of Guinness Nigeria Plc., Mr. Austin Ufomba, said at the launch, “We know that women are rapidly gaining economic power and becoming more independent. Women everywhere are increasingly celebrating their successes in their various fields of endeavor, be it family or at work. In recognition of this, it is only fitting that we provide an equally contemporary and exciting ready to drink brand that suits every taste and occasion - this was the driving force behind the introduction of SNAPP into the Nigerian drinks market. 

Furthermore, Austin stated that, “Nigerian women want to celebrate with products and brands that match their personality.  SNAPP is the perfect choice for the modern, classy woman looking for a feminine and stylish alcoholic drink. In all, we believe we have created a drink that modern women can truly identify with.” 

 SNAPP was unveiled at the Federal Palace Hotel, in a truly unique launch event which gathered the crème de la crème in the society. Guests were treated to an unforgettable and enchanting evening of entertainment and spectacular performances from popular artistes.